After working agency side for many years, brothers Josh & Ben saw how the industry was broken. 

Inexperienced AMs. Agencies taking on any client (even if they weren't sure they could deliver results.) Slow response times. Stale strategies. Poor creatives. Constant excuses and clients being passed from pillar to post.

So they founded farsiight to fix it.  A partnership with farsiight gives you access to a cross-functional team of marketing specialists in digital strategy, media buying and performance creative. 

farsiight seamlessly integrates with in-house teams & creates cultural bonds that enable sustained success for your brand.

Expect integrity, ethics, accountability, and a relentless pursuit of growth from a team that puts long-term growth above short-lived tactics.

We'll conduct a thorough audit of all your paid channels, providing insightful recommendations tailored to your business objective. Our audit includes a detailed analysis of your performance over the past year, allowing us to identify trends, assess budget allocation, and evaluate tracking and infrastructure setup. We'll dive into your overarching strategy, channel mix, and optimisation efforts, pinpointing opportunities for improvement along with their estimated impact, and offering additional comments for consideration.

If you're investing in paid social, we'll go the extra mile with a creative strategy audit. This involves analysing your competitors' activities, devising a creative testing framework, and providing insights into the performance of your creatives. We'll offer recommendations for new tests to enhance your creative strategy.

Once we’ve got a thorough understanding of the current state of play, we’ll switch our focus to strategising at a higher level. Our goal at farsiight is to make sure all channels are working cohesively together, and we’ll provide you with our thoughts on overall targets to ensure you’re meeting your profitability goals.

You can expect all these insights to be delivered to you in a comprehensive deck by our dedicated team at farsiight. Typically, the turnaround time for these strategies is 2-3 weeks, depending on the project scope and whether it involves multiple channels or not.

Our People, Mission, Methodology and Specialty in that order.

There’s no secret about it, we’ve got the best people in the business working here at farsiight. The fuel in the fire is our mission - Growth for Good.

Driven by this mission, our people are armed with a winning methodology for delivering our service which we call The Sustained Success OS.

Last but not least, we’re not a jack of all trades agency. We are specialist Performance Marketers & Creatives who live and breathe delivering sustained success for brands through performance marketing.

When you work with our Google Ads Agency in Melbourne, you'll have access to a dedicated team of performance experts organised into what we call 'pods'. 

Each pod is responsible for a specific group of accounts. There's a lead strategist who oversees the overall strategy, client communication and project management and two specialised media buyers focusing on Google Ads/PPC and Paid Social, and a creative strategist to ensure thorough campaign execution for Melbourne brands. 

We are a team of 23 passonate performance experts, located in Brisbane, Adelaide, Mt Isa and Sunshine Coast. 

During our new client due diligence we are looking to answer 3 critical questions which determine a good fit for Farsiight.

First, does your brand align with our mission: growth for good?

We’re emotionally and ethically invested in the success of the brands we represent. Those who set out to enrich and empower their audience get a big tick. Those willing to exploit them are politely shown the door.

Next, is there a strong cultural alignment between our teams?

We value Integrity, Humility, Passion, Growth & Balance. When these go both ways, the commercial and cultural outcomes are always better.

Finally, can we contribute to your success?

If we don’t see a clear opportunity to deliver strong, sustained growth, we won’t string you along, or take your money. It means we say no to more brands than we welcome onboard. That way, our energy and expertise goes where it can do most good, for our people and our partners.

No. We are a specialist performance marketing and creative agency. We have a network of specialist agencies in disciplines like SEO & Email who we partner with to provide a complete offering.

The cost of Google Ads in Melbourne varies depending on unique factors relating to the Melbourne market and beyond. 

Firstly, the competition in your industry can impact the cost, as highly competitive industries may have higher costs per click (CPC) due to increased bidding. 

Next is the quality score of your ads, which is determined by the relevance and quality of your keywords, ad copy, and landing pages, can influence the cost. There are instances where competitors in higher positions may be paying less due to having well structured and high performing campaigns. 

Your bidding strategy, whether manual or automated, can affect how much you pay for each click. Using auto-bidding strategies is more expensive than other options like manual bidding, due to the fact you're leveraging Google's Ads machine learning to make adjustments in real time for your Melbourne business.

Yes. Our core specialty is Performance Marketing & Creative for online businesses. We have a wealth of experience across industries like eCommerce, SaaS, Marketplace, B2B, Finance, Education, Travel and others.

Our agency's Director, Ben Somerville, will personally reach out to find a time that best suits your schedule.

The purpose of the call is to best understand if farsiight will be the right fit for your business.

If both parties feel strongly there is potential in a partnership we’ll talk next steps from there.